The Multiplier Effect


Oliver's Market helps the local economy by buying from local vendors instead of picking the lowest priced items, which helps keep the cash flow within Sonoma County. 27.4 percent of everything they sell is from a vendor within Sonoma County. They're able to turn a profit by buying at the sellers price and then raising it a bit so that they can benefit the community but not go broke doing so. Oliver's is also a business that hires local employees, helping raise the number of jobs for Sonoma residents as well as, again, helping the local economy by not outsourcing work. Speaking of outsourcing, their headquarters are also local, which is yet another thing that helps stimulate the economy within Sonoma County. To add to that even more, they also donate over $300,000 to local Sonoma County charities. Although it's not always a viable option to buy local when the product you're looking for isn't produced locally, there are still more 'Go local' options a store such as Oliver's can choose, such as buying said products from a local distributor instead of right from the foreign source. On a similar note, Oliver's can in turn act as a distributor for other local businesses such as restaurants, thus increasing the economic value locally. All of this benifits the local economy in the sense that every dollar spent locally means that that's one more dollar a Sonoma County resident can spend on a service provided by a business in the area, and so on, increasing exponentially. According to 2014 profits, if Oliver's didn't source their products locally, that would result in $47.6 million less in economic impact. After all of this, Oliver's business model keeps over 50 percent of business revenues made from their company, local. In conclusion, buying local may cost a little bit more initially, but it will multiply down the line in the form of goods and services that will in turn bolster the local economy, even when it comes to taxes. 

If you'd like to read the article I got this information from, the link is here.

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